Account details you provide (name, email, phone), shipping details for tag orders, and the emergency profile data you choose to store. Payment details are processed by our payment providers; we receive payment status and transaction identifiers, not full card numbers. We also collect basic device, browser, and IP information and use cookies or similar technologies for site functionality and analytics. If scan logging is enabled, we store the time of scans and limited context.

To fulfill tag orders, operate the dashboard and tag scans, display your chosen public essentials, and protect PIN-gated fields. We also use data to provide support, communicate about purchases, prevent fraud or abuse, and improve the service.

We do not sell your data. We share information only with trusted providers who help us run the site, process payments, and deliver orders (for example, payment processors, hosting, analytics, and shipping partners), or when required by law.

We use reasonable, industry-standard safeguards to protect your information. Sensitive profile fields can be PIN-protected, and tags can be disabled from your dashboard. No method of transmission or storage is 100% secure, so we cannot guarantee absolute security.

We use cookies and similar tools to keep the site working, understand traffic, and improve your experience. You can disable cookies in your browser, but some features may not work properly.

We may update this policy from time to time. Any changes will appear on this page with a revised "Last updated" date.